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    Supply chain performance with target-oriented firms by Chen, Lucy Gongtao, Tang, Qinshen

    Published 2022
    “…Both of the two firms can be either risk-neutral—maximizing the expected profit—or target-oriented, which is to maximize her or his ability to reach a target profit. We provide strong support for firms’target-based preference and the linear target formation model through a survey as well as analyzing company data. …”
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    Journal Article
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