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    Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products by Goh, Mei Ming, Tan, Yun Ping, Pang, Boon Seng

    Published 2008
    “…This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?s nest product. …”
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    Final Year Project (FYP)
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