Is AI better than humans? unveiling the boundary conditions under which virtual influencers outperform human influencers in endorsing sustainable products by Yan, Xu, Huam, Hon Tat, Sade, Abu Bakar

“…Through two studies (N = 1097), we investigate the impact of influencer type, advertising appeals, and product involvement on consumer purchase intentions and brand attitudes. Our findings reveal that, in low-involvement product scenarios with emotional appeals, HIs are more effective, while in high-involvement product scenarios featuring rational appeals, VIs exhibit superior effectiveness. …”
Get full text

Corporate governance and capital structure decisions: moderating role of inside ownership by Chowdhury, Suman Paul, Ahmed, Riyashad, Debnath, Nitai Chandra, Ali, Nafisa, Bhowmik, Roni

“…This result is consistent with the existing theory and previous findings. After the introduction of corporate governance guidelines, the inside owners’ effect on board size and board independence became substantial, indicating that corporate governance guidelines with the moderating role of inside ownership play a significant role in capital structure decisions in Bangladeshi listed firms.…”
Get full text

An empirical study of auditors’ efforts, audit technology and impact on tax auditors’ performance by Ahmad, Mohmad Hazar, Mustapha, Mazlina, Yusri, Yusniyati, Kharuddin, Saira

“…This study provides valuable insights for policymakers by identifying key factors that influence audit effectiveness and the performance of tax auditors. These findings can inform the development of targeted policies aimed at enhancing tax compliance and strengthening regulatory frameworks. …”
Get full text

Spatiotemporal analysis of agricultural drought severity and hotspots in Somaliland by Omar, Abdillahi Osman, Alasow, Ahmed Abdiaziz, Farah, Abdiweli Ali, Shahid, Shamsuddin

“…Temporal analysis of NDVI deviations confirmed prolonged vegetation stress from 2015 to 2018, with notable improvement in 2020 and 2021. The findings underscore Somaliland's vulnerability to recurrent droughts, emphasizing the urgent need for targeted interventions and adaptive management strategies to enhance resilience in this semi-arid region.…”
Get full text

Identification of microorganisms associated with sea cucumbers in Johor coastal seawater by Solehin, Siti Najihah, Kamarudin, Kamarul Rahim, Badrulhisham, Nur Sabrina, Mohamed Rehan, Aisyah

“…Among these species, Chryseobacterium sp., Sphingomonas sp., and Pseudoxanthomonas sp. were first reported as part of the pigment-producing microorganisms found in sea cucumbers in Malaysia. Thus, these findings offer a novel insight into pigment-producing microorganisms in sea cucumbers and their potential as natural alternatives for colourants.…”
Get full text

Confinement practices among postnatal mothers in Hospital Universiti Sains Malaysia by Hong, Angela Lee Leh

“…This study shows that more than half of the respondents had 30-40 days of confinement period (52.9%). The findings also demonstrated that more than half of the respondents had a massage (85.7%), consumed traditional herbs/ jamu (50.7%), and had restrictions to go out (58.8%) during the confinement period. …”
Get full text

Quality of life among patients with lower limb osteoarthritis in Hospital Universiti Sains Malaysia by Nazeri, Nuranis Milani Ahmad

“…Lastly, there is no significant association between the sociodemographic characteristics with social support and social functioning. In conclusion, the findings of this study showed that the quality of life among patients with lower limb osteoarthritis was the worst in pain domain and the best in social functioning.…”
Get full text

Fatigue and sleep quality among cancer patients receiving chemotherapy in Hospital Universiti Sains Malaysia by Phey, Cheong Phey

“…Pearson's Correlation indicated a significant correlation between fatigue levels and sleep quality [r= .467, p = .001] among cancer patients receiving chemotherapy at Hospital USM. In summary, the findings of the study can be used as a basis for determining fatigue levels and sleep quality among cancer patients in the Malaysian healthcare setting.…”
Get full text

Knowledge of autism spectrum disorder among parents in Hospital Universiti Sains Malaysia by Diah, Nazihah Mohmad

“…The level of knowledge regarding ASD was significantly associated with gender (p=0.008), educational level (p=0.002), and monthly income (p=0.004). The findings underscore the significant role that educational level and socio-economic status play in shaping parental understanding of autism. …”
Get full text

Knowledge and practice of periconceptional use of folic acid among primigravida mothers in Hospital Universiti Sains Malaysia by Roslan, Siti Nur Adila

“…In conclusion, the study finding demonstrated that primigravida mothers in Hospital USM have insufficient knowledge on the periconceptional use of folic acid and its management and could benefit from additional health education and campaign on that issue so that they are more knowledgeable and more competent in practice folic acid.…”
Get full text

Knowledge of maggot debridement therapy among medical and surgical nurses in Hospital USM, Kelantan by Khim, Wong Mong

“…There was no statistically significant association between the knowledge score and the sociodemographic variables (age, nursing education level, workplace, and years of working experience). Findings shed light that nurses’ knowledge of MDT was low to moderate, and a significant correlation was observed between nurses’ MDT knowledge, heard of MDT and performed MDT. …”
Get full text

Deep learning-based microcirculation performance classification using multispectral photoacoustic technology by Chua, Hui Ling, Huong, Audrey

“…The ultrasonic waves collected from their posterior left arm under two experimental settings, namely at rest (i.e., control) and with arterial blood flow occlusions, were used to predict the microcirculation changes in tissue using the deep networks. Our findings showed the superiority of the hybrid model over the Alexnet and LSTM, with an average testing accuracy of 95.7 % and precision of 98.2 %, making it an ideal deep learning model for the task. …”
Get full text

Managing transportation challenges in selected southeast Asia countries: comparison of policies, framework and components by Kamarudin, Nabihah, Sinniah, Gobi Krishna, Mohamad Husny Hamid, Zuhra Junaida

“…Finally, this paper provides some alternatives for urban planners to develop resilient countries that could benefit the well-being of the society and promote healthier countries. The findings of this study show that developed countries have better implementation of their policies through taxes, so that people would travel by public transport for shorter distances.…”
Get full text

Community concerns on migrant labour settlement issues in Malaysia by Izhar, Asma Idayu, Choong, Weng Wai

“…This paper explores the issues of migrant labour settlement in Malaysia and addressed the problems from multiple perspectives. The findings will contribute insights to the authorities about the issues and discovering the appropriate measures in addressing the problems regarding the migrant labour settlement.…”
Get full text

Community concerns on migrant labour settlement issues in Malaysia by Izhar, Asma Idayu, Choong, Weng Wai

“…This paper explores the issues of migrant labour settlement in Malaysia and addressed the problems from multiple perspectives. The findings will contribute insights to the authorities about the issues and discovering the appropriate measures in addressing the problems regarding the migrant labour settlement.…”
Get full text

Synthesising graphene with renewably-sourced bio-carbon precursors: a brief review by Abd. Rahman, Farah Hannani, Amiruddin, Hilmi, Abdollah, Mohd. Fadzli, Mohd. Zulkifli, Nurin Wahidah, Samion, Syahrullail, Umehara, Nortisugu, Tanemura, Masaki, Honda, Mitsuhiro, Morina, Ardian

“…As such, this present study explores the methods of synthesising, applying, and optimising the conversion of bio-based renewable solid carbon (SC) and liquid carbon (LC) precursors derived from a diverse range of C sources; such as lignocellulosic biomass, agricultural residues, and everyday vegetable oils; into high-quality graphene. The findings emphasise the promising role of renewable SC and LC precursors in the pursuit of sustainable and environmentally responsible methods of graphene production.…”

Thermohydraulic performance of MXene-based nanofluid in a microchannel heat sink: effect of volume fraction by Mat, Mohamad Nur Hidayat, Radzie, Nabil Rusydan Nasa, Saidur, Rahman

“…Concentrations ranging from 0.01 to 0.04 vol% are incrementally examined, with validation against experimental data to ensure accuracy. Key findings reveal that at a Reynolds number (Re) of 300, a 0.04 vol% nanofluid fraction yields a 20.1% reduction in thermal resistance compared to pure water. …”

Barriers to women's career advancement in Pakistan: Insights from women in senior management roles by Khalid, Javaria, Othman, Nooraini

“…Participants were selected using purposive and snowball sampling techniques, engaging in interviews lasting between 30 to 60 minutes. The findings reveal obstacles such as limited access to continuing education, subtle workplace discrimination, and biased colleague treatment. …”
Get full text

Political Involvement among Youth in Malaysia: Lessons Learnt by Ahmad, Zalinah, Mohd. Zain, Zawiyah

“…This article will discuss the political involvement based on the survey among students in Universiti Utara Malaysia. Findings showed that internet (social media) has attracted the respondents to know more about politics. …”
Get full text

Decentralized Administration and Minority Accommodation in Sri Lanka: Analyzing Status, Issues, Challenges and Prospects by Yusoff, Moharnrnad Agus, Sarjoon, Athambawa, Asrinaldi, Asrinaldi, Mohd. Zain, Zawiyah

“…This study attempts to access the constitutional and institutional arrangement of ethnic minority accommodation in decentralized administration, the status of their practice, and the related issues in Sri Lanka. The finding reveals that even though Sri Lanka has adopted decentralized administrative system at different levels, but it has failed to accommodate the rights and interests of ethno-linguistic minorities within the system. …”
Get full text