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    Effects of brand name and made-in label on consumers' product evaluation. by Lee, Ivy Jin Ying., Chua, Zhi Ping., Pow, Nicole Shu Min.

    Published 2011
    “…Products with Chinese brand name are also less preferred compared to those with the German and English brand names, despite being produced in a more developed country like Switzerland or the US. Lastly, we discuss the limitations and implications of our study and made suggestions for future research.…”
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    Final Year Project (FYP)
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