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    Aligning internal market orientation (IMO) with market orientation (MO) to impact performance in the banking sector in Ghana by Kutu-Adu, Solomon Gladstone

    Published 2017
    “…The pioneering studies of Lings and Greenley on internal market orientation (IMO) in the 2000s and that of Kohli and Jaworski experience enormous investigation empirically. …”
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    Thesis
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