Marketing research: planning, process, practice by Fourali, Chahid, Benzo, Riccardo, Mohsen, Marwa G.

“…To aid students in their research project, each chapter features a collection of learning features, such as: - Case studies and international real-world examples - Ethics boxes – Highlighting ethical implications in research projects - Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics - Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences - The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. …”

Political economy of development and business: towards decolonisation, transformation and alternative perspectives by Nayak, Bhabani Shankar

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Impact of patriarchy and gender stereotypes on working women: exploring its past, present and future by Nayak, Bhabani Shankar, Tabassum, Naznin

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4-(sec-butylamino)-3-nitrobenzoic acid by Narendra Babu, Shivanagere Nagojappa, Abdul Rahim, Aisyah Saad, Abd Hamid, Shafida, Yeap, Chin Sing, Fun, Hoong-Kun

“…In the crystal structure, intermolecular O-H...O hydrogen bonds link molecules into centrosymmetric dimers generating R22(8) ring motifs. …”
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The role of bank loans and deposits in the monetary transmission mechanism in Malaysia by Kassim, Salina, Abdul Majid, M. Shabri

“…In particular, bank deposits and loans are shown to provide an important link from monetary policy to output. This underscores the importance of ensuring the soundness of banking system as a pre-requisite to economic stability in the absence of such market based tools as market-based actions on exchange rate or interest rates as monetary stabilisation tools. …”
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Nano-structural analysis of fish collagen extracts for new process development by Jaswir, Irwandi, Monsur, Hammed Ademola, Mohd. Salleh, Hamzah

“…Results show that each pretreatment gave different nano imaging patterns: A (fibril), SA (zig-zag cracks), BA (straight rods) and SBA (cross-linked rods). Crosslinked rods observed in SBA denote adequate removal of non-collagen content of the fish skin and increased its surface area. …”
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Architecture as a reflection of social structure : a reminiscience of the Sulaymaniye Complex of Istanbul by Ibrahim, Mansor, Jahn Kassim, Puteri Shireen, Idris, Mesut, Abd. Latip, Nurul Syala, Zainal Abidin, Norzalifa

“…Thus an analysis of the Süleymaniye, not only demonstrates the achievements of building technology and construction of the time, but of the success of aims of the waqf. The link is made between the social structure and institutions of the 15th and 16th centuries and the physical patterns in planning, architecture and construction. …”
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A study on ferns as carving motives in the Polynesian community involving the New Zealanders Maori, Indonesian Minangkabau & Malaysian Malay by Mohd. Yaman, Maheran

“…The topic is related to the discipline of architecture as well as landscape architecture. It suggests the link between plant species, fern, with the cultural habits and values of Polynesian communities in New Zealand and the Malays in Sumatra, Indonesia, and in Peninsular Malaysia. …”
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Prevalence of diabetes mellitus and its relation to diet and physical work in Azad Jammu and Kashmir by Ahmad Danish, Fayaz, Khan, Alam, Khattak, Muhammad Muzaffar Ali Khan

“…The prevalence of the disease is linked with diet and exercise level/physical work. …”
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Urban poverty: a case study of major cities in Malaysia by Pramanik, Ataul Huq, Abdullah, Moha Asri, Mat Derus, Alias, Barom, Mohd. Nizam

“…Urban poverty is inextricably linked to rural poverty. In fact, the former is caused by the latter. …”
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Effects of frequency on fade slope based on measured rain attenuation data in Malaysia by Islam, Md. Rafiqul, Chebil, Jalel, Dao, Hassan, M., Al-Hareth

“…This paper will highlight the effect of frequency on fade slope based on measured data of rain attenuation in Malaysia between May 1998 to April 2000 at four different frequencies (15, 23, 26 and 38GHz). The effect of the link length will be also highlighted.…”
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The Strategic Planning Process And Current Practices: A Comparative Empirical Study of UMW Toyota Motor And Chemical Company of Malaysia. by Zandi Pour Joopari, GholamReza

“…Eventually, studying such topic can help researchers, strategic management students and junior managers in linking theory to practice and understand the process as it is adopted by the strategic planners of these prominent companies within their real business context.…”
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The role of institutional trust in the adoption of gold dinar in Kelantan: an empirical analysis by Adewale, Abideen Adeyemi, Owolabi Yusuf, Muhammad-Bashir, Mydin Meera, Ahamed Kameel, Mat Ghani, Gairuzazmi, Abdul Manap, Turkhan Ali

“…The August 2007 global financial crisis has been linked to the fiat monetary system. This has made the world political leaders to call for the rebuild of the world monetary system from the scratch as was done at Breton Wood. …”
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IT alignment and firm performance in small manufacturing firms by Cragg, Paul, King, Malcolm, Hussin, Husnayati

“…This study focused on measuring the alignment of business strategy and IT strategy (ITS) among small UK manufacturing firms and then investigated the link between alignment and performance. The method built on prior studies, developing approaches to alignment used with larger firms and integrating other concepts and measures from the small firm literature. …”
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Adaptive routing algorithms and implementation for TESH network by Miura, Yasuyuki, Kaneko, Masahiro, Rahman, M.M. Hafizur, Watanabe, Shigeyoshi

“…We have proposed three adaptive routing algorithms—channel-selection, link-selection, and dynamic dimension reversal—for the efficient use of network resources of a TESH network to improve dynamic communication performance. …”
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What drives Islamic banks’ credit risk in the long run? a macroeconomic approach by Abduh, Muhamad, Nursechafia, Nursechafia

“…Unlike the conventional banking, the empirical evidence of macro-credit risk link in Islamic banking is still considered as an underdeveloped area. …”
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Islamic Cultural Identity in a Global World Order. by Osman, Noor Mohammad

“…It attempts to explain the concept of Islamic culture, its historical development and role of Islamic culture in the identity formation process. An analysis of the link between culture and identity will justify its significance for the Muslim communities struggling to sustain cultural heritage in order to save their own identities.…”
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Sustainability through website development: the case of public libraries in Malaysia by Abu Bakar, Ahmad Bakeri, J., Putri N. L.

“…So much so that higher quality websites tend to exhibit high traffi c pattern and are capable of attracting more links and thereby rendered those websites as h ighly visible. …”
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A qualitative review for wireless health monitoring system by Arshad, Atika, Ismail, Ahmad Fadzil, Khan, Sheroz, Alam, A. H. M. Zahirul, Rumana, Tasnim, Haider, Syed Samnan, Shobaki, Mohammed M., Shahid, Zeeshan

“…An all-encompassing overview of the non-wired human detection application advancement is presented in this paper. Inductive links are used for human detection application while wiring an electronic system has become impractical in recent times. …”
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ISIS in Malaysia: a Case Study by Malik, Maszlee

“…Since 2014, more than 100 ISIS-linked suspects have been detained by Malaysian government under the 2012 SOSMA act. …”
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