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    Perceptual mapping of doughnut brands in Singapore and strategy implications for new entrance. by Lin, Rebekah Min., Lim, Abigail Ying Hui., Law, Priscilla Hui Ke.

    Published 2008
    “…The doughnut industry in Singapore has been rapidly expanding since its re-emergence in 2006 by The Donut Factory.Since then, many new outlets have been devising strategies and tactics to contest for a greater market share.This report examines consumer perceptions of six major doughnut brands in Singapore and empirically assesses each brand’s market positioning. …”
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    Final Year Project (FYP)