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    Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. by Chu, Peng., Leng, Wei Yi., Song, Wanyi Celestine.

    Published 2013
    “…Lastly, outbound tourists who practise mental accounting are more likely to overspend as compared to those who do not.…”
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    Final Year Project (FYP)
  5. 305

    A study on online travel coupon deals by Lim, Zhi Hao, Ann, Gee, Wong, Sok Peng

    Published 2013
    “…However, it would not increase the likelihood of them visiting countries nearer to Singapore; instead, they are more likely to travel to further countries after the availability of online travel coupon deals. …”
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    Final Year Project (FYP)
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