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    The autism advantage: a communications campaign to combat the autism employment gap in Singapore by Chu, Chloe Ying Jie, Tan, Shaun Chong Xun, Yeo, Shermaine Jie Rui, Goh, Shernyce Ariel

    Published 2023
    “…The campaign managed to increase the target audiences’ knowledge by an average of 42.9%, increase attitudes towards PWAs by 13% and increase behavioural intention by 8.5%. The discussion and recommendations of The Autism Advantage show how a targeted campaign across online and offline channels can be effective in targeting the business community and has implications for future communication campaigns in Singapore and abroad.…”
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    Final Year Project (FYP)
  12. 1372

    The turntable tribe: a communications campaign to raise awareness about the effects of excessive fast furniture consumption and encourage environmentally sustainable shopping habit... by Tan, Gerald Zheng Jie, Low, Naomi Min Yee, Wee, Nicolette Shing Ying, Tan, Yuan En

    Published 2023
    “…The campaign met all impact objectives and behavioural intention had a significant increase by 24.5%. The Turntable Tribe also received significant traction, with a total of $565,200 in PR Value. …”
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    Final Year Project (FYP)
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