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    Exploring the B2C E-Commerce environment in Singapore. by Lee, Kian Chih., Phua, Mark Chin Chuen., Chang, Roy Ming Hon.

    Published 2008
    “…This research addresses: the profile of cyber-shoppers, the factors that encourage or discourage on-line shopping, the types of products and services that are popular on-line, the attitudes of consumers towards B2C E-Commerce and on-line shopping, and the current E-Commerce climate in Singapore.…”
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    Final Year Project (FYP)
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