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    Marketing of iQue Nest : exploratory research in consumers' purchasing behaviour of health tonic products by Goh, Mei Ming, Tan, Yun Ping, Pang, Boon Seng

    Published 2008
    “…This research aims to find out the purchase preferences of consumers on health tonics and how they perceive iQue Nest, a soon-to-be launched bottled bird?…”
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    Final Year Project (FYP)
  20. 460

    ESG reporting in Singapore by Sim, Chai Ying, Jiang, Weiying, Lim, Daryl Ming Wei

    Published 2013
    “…This study seeks to advance the sustainability reporting scene in Singapore by shedding some light on the extent of reporting in Singapore whilst in the process, tailor a guideline that is more suited to the local scene. From our findings and refined reporting criteria, firms will have a benchmark to move toward and be able to better convey their actions to investors. …”
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    Final Year Project (FYP)