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  1. 541
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    Analysis of customer satisfaction with traditional, electronic and Internet banking. by Goh, Flora Pei Yin., Lin, Qing Hua., Ong, Ai Ling.

    Published 2008
    “…The main objective of this research is to analyze the level of customer satisfaction with the three forms of banking, namely Traditional, Electronic and Internet, and to access if the satisfaction of the service attributes can be used to explain the satisfaction of the services.…”
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    Final Year Project (FYP)
  3. 543

    Heuristic approach to understanding sexual symbolism in advertising. by Goh, Wee Ni., Han, Li Ann., Yeo, Nancy Mei Ling.

    Published 2008
    “…We report two studies; a preliminary and a main, cross-cultural study, and evaluate the effectiveness of the embedded sexual materials in advertisements. …”
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    Final Year Project (FYP)
  4. 544

    Measuring employer brand equity : a study on the banking and finance industry. by Tan, Felicia Gloria Xing Mei., Chew, Eunice Geok Ping., Ng, Puay Boon.

    Published 2011
    “…The existing research on employer branding has mainly focused on developing theoretical frameworks of employer brand equity as perceived by Generation X workers, and lacks empirical research to sufficiently operationalize them. …”
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    Final Year Project (FYP)
  5. 545

    Fatigue behaviors of square-to-square hollow section T-joint with corner crack I : experimental studies by Chiew, Sing Ping, Ji, Hong Li, Lee, Chi King, Lie, Seng Tjhen

    Published 2014
    “…Fatigue test results and crack geometry measurements showed that under cyclic loading, cracks will be initiated at one of the four corners of the brace-chord intersection and propagate mainly in the direction parallel to the chord wall. …”
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    Journal Article
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