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    When advertising goes tribal green : a study on socialisation's role in green consumer behaviour. by Hor, Cha Lin., Chen, Lishi., Lin, Juanita Jiaxuan.

    Published 2013
    “…The main objective was to find out whether tribal branding with inclusive strategy can increase receptivity of sustainable products among the Middle Green consumers. …”
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    Final Year Project (FYP)
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