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    A study on the motivating factors and marketing strategies that affect donations to Singapore-based charities. by Lee, Jenevie Yu Ling., Ong, Yi Ning., Su, Han-Inn.

    Published 2011
    “…Convenience stratified sampling was adopted to ensure a fair and equal view of the various Charity sectors. Our findings identified the preferences donors have in mind when making donations. …”
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    Final Year Project (FYP)
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