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    Block 59. by He, Dawn Meihui., Toh, Laureen Hui Ling.

    Published 2008
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    Final Year Project (FYP)
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    Unveiling the enigma of blind box impulse buying curiosity: the moderating role of price consciousness by Gong, Xiyun, Yee, Choy Leong, Lee, Shin Yiing, Mohammad Saif, Abu Naser, Liu, Meilian, Anonthi, Fariah

    Published 2024
    “…Insights from an online survey of 306 Chinese respondents indicate that environmental factors and specific product characteristics positively influence consumer curiosity, while price consciousness has a negative moderate effect. The findings also show that customer curiosity stimulates impulse buying behavior and mediates the relationship between store atmosphere, surprise, and perceived novelty. …”
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    Article
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