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    Is online shopping a trick or treat? understanding the perceptions of generation Z towards purchasing through tourism e-commerce platforms by Chin, Chee-Hua, Wong, Winnie Poh-Ming, Cham, Tat-Huei, Kumarusamy, Risidaxshinni

    Published 2024
    “…The positive moderating role of trust was also identified. These findings are essential for tourism practitioners to better understand the needs and wants of young e-customers. …”
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    Article
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