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    When advertising goes tribal green : a study on socialisation's role in green consumer behaviour.

    When advertising goes tribal green : a study on socialisation's role in green consumer behaviour. by Hor, Cha Lin., Chen, Lishi., Lin, Juanita Jiaxuan.

    Published 2013
    “…The hedonic shopping motivations we examined are ‘Adventure’, ‘Gratification’, and ‘Idea’ whereas the green advertising appeals are ‘Emotional’ and ‘Management’. …”
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    Final Year Project (FYP)

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