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361
Integrated marketing communication campaign for Goodwood Park Hotel.
Published 2008“…This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.…”
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Final Year Project (FYP) -
362
The uncertain promise of economic interdependence : a comparative case study of Europe and East Asia.
Published 2008“…This thesis seeks to examine if economic interdependence is a necessary and sufficient condition for peace, and if not, what other factors could be more important. …”
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Thesis -
363
Putin-Biden summit : China's shadow looms large
Published 2021“…Russia and China, already close, appear to be getting even closer as Moscow seeks to forge a relationship with US President Biden.…”
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Commentary -
364
The Singapore code of advertising practice and some proposals for reform.
Published 2009“…The Singapore Code of Advertising Practice seeks to promote high standards of ethics in advertising by self-regulation against the background of national and international law, including the International Code of Advertising Practice published by the International Chamber of Commerce (ICC).…”
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Thesis -
365
English-Chinese bilingualism in four secondary school-types in Singapore
Published 2009“…This study seeks to explore the state of English-Chinese bilingualism in secondary schools in Singapore by empirically examining the profile of ethnic Chinese students in four secondary school-types, viz. …”
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Thesis -
366
Mobile commerce in Singapore.
Published 2008“…This research study seeks to gauge the current receptiveness of consumers towards m-commerce; to determine the concerns consumers have about m-commerce; to determine the factors that would facilitate and encourage the adoption of m-commerce; and to determine the kind of mobile Internet services that appeal to consumers.…”
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Final Year Project (FYP) -
367
Factors influencing behavioural intention to use for E-government websites
Published 2008“…This paper seeks to understand factors that influence behavioural intention to use (BITU) for e-Government websites. …”
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Final Year Project (FYP) -
368
A study on Singapore SESDAQ listed SMEs and government support : their problems and needs relating to GDAPS.
Published 2008“…In view of the significant contributions of the Small and Medium Enterprises (SMEs) to Singapore’s economy, this project addresses the dissatisfaction among SMEs, seeks to identify the problems and needs of SMEs, and to propose relevant and accurate recommendations to the government.…”
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Final Year Project (FYP) -
369
Intangible assets in technology stocks : a Singapore perspective.
Published 2008“…This project seeks to measure the values of unrecorded intangibles of 24 technology firms listed in Singapore, and hence determine whether these stocks are under or over-valued. …”
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Final Year Project (FYP) -
370
A study of the economic variable(s) driving directors' remuneration in Singapore.
Published 2008“…This study seeks to shed some light on the economic driving force behind directors' remuneration in Singapore. …”
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Final Year Project (FYP) -
371
Public's perception of the bus service standards in Singapore.
Published 2008“…This report seeks to assess the service quality standards of Singapore's public bus services from a commuter's perspective and compares the performance of SBS Transit and TIBS, using the SERVQUAL model. …”
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Final Year Project (FYP) -
372
Effect of ethnicity on Singapore entrepreneurs' attitudes towards internationalisation.
Published 2008“…This study seeks to explore the influence of ethnicity on Singapore entrepreneurs' attitudes towards business internationalisation, and provide suggestions for improving the environment for business internationalisation within Singapore. …”
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Final Year Project (FYP) -
373
Entrepreneurship : choice or compulsion?
Published 2008“…Our research paper seeks to establish a causality relationship between the poor economy and growing entrepreneurship. …”
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Final Year Project (FYP) -
374
Tracing the Precursors and Amplifiers of Conflict in the Information Age: An NLP Inquiry of Tensions, Political Communication, and Misinformation
Published 2024“…Violent conflicts, in their varied and complex forms, have long been a subject of research and political discourse. …”
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Thesis -
375
Theoretical models for performance analysis of spintronic THz emitters
Published 2024“…However, the potential of THz technologies has been limited by the availability of efficient and versatile THz emitters. …”
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Journal Article -
376
Supercreative : unleashing creative potential.
Published 2013“…“Supercreative” is a project that seeks to unlock the creative potential of individuals through bridging gaps in misinformed perceptions of creativity. …”
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Final Year Project (FYP) -
377
Development of communication links between unmanned aerial vehicles (UAVs) and UAV traffic management (UTM) systems via the cellular network
Published 2016“…With little frameworks currently in place to keep the usage of drones regulated, concerns has been raised amongst Governments and organisations worldwide. …”
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Final Year Project (FYP) -
378
Mapping psychosocial capital, commitment, and crisis self efficacy for improving VUCA e-learning environment
Published 2023“…The acronym VUCA, which stands for Volatility, Uncertainty, Complexity, and Ambiguity, aptly characterizes these intricate challenges that have been thrust into the spotlight by the COVID-19 pandemic. …”
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Article -
379
Qualitative Research : Bridging the Conceptual, Theoretical, and Methodological /
Published 2021“…Whether you are new to qualitative research or not, the goal for this book is to develop and deepen your understanding of an approach to research that seeks, designs for, and engages criticality in qualitative research. …”
text -
380
Am I _____ enough?
Published 2020“…It is a moving image that seeks to confront the never-ending judgment from society whether one is truly Muslim enough from her clothing and her actions. …”
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Final Year Project (FYP)