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  1. 81

    Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars. by Yeo, Ee Ee., Yet, Han Yin.

    Published 2008
    “…This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in attitudes between the two groups of people.…”
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    Final Year Project (FYP)
  2. 82

    Examining the effects of relative advances in higher mobility roads over higher accessibility roads and income inequality on the relationship between car ownership and economic growth by Poi, Alvin Wai Hoong, Law, Teik Hua, Hamid, Hussain, Mohd Jakarni, Fauzan, Ishak, Siti Zaharah, Ng, Choy Peng

    Published 2023
    “…Results revealed that passenger car ownership rate is consistently higher at most of the per capita income levels under mid-range MPA and lower income inequality conditions. …”
    Article
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