Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing by Han, Allyne Wen Jie, Lim, Ivy Wei, Loh, Man Mi

“…The evaluation is determined by assessment of message components, which includes Position and Extent of Main Message, Extent of Reader Benefits/Explanations, Message-sidedness, Self-centeredness and Attempts to Cushion Blow.…”
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Analysis of Singapore Airlines' advertising campaign : 1996 to 1999 by Chiu, Kar Wee, Lee, Susan Siang Ting, Ng, Chiew Yen

“…We are interested to know whether the SilkAir crash and the economic crisis, which both occurred in 1997, have had any influence on SIA’s advertising strategy. Our main research method is a content and analysis in four print media –The Straits Times, TIME, Fortune and SilverKris.…”
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An open-ended approach to enhance critical thinking skill in mathematics among secondary five normal (academic) pupils by Seoh, Bee Hua.

“…The study is an attempt to explore how an “Open-Approach” Mathematics programme can be used in the teaching of thinking skills in Mathematics. The main aim is to find out whether the Open-ended Approach programme designed for this study can be used to develop the pupils’ critical thinking skill in Mathematics. …”
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Pupils' classroom environment perceptions, attitudes and achievement in science at the upper primary level by Chin, Tan Ying.

“…The main aim of this study is to assess pupils' perceptions of their science classroom learning environment in a coeducational government primary school This learning environment comprises both that of the regular science classroom and that of the science laboratory. …”
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Development of mobile app for scientific computation by Xu, Yuhan

“…The main objective of the project is to develop an interactive mobile application for scientific computation, such as EM wave simulation. …”
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Development of a learning system for robot control by Marcelino, Michael Aldren

“…The main objective of this project is to develop deep learning algorithms for the estimation of robot kinematic models. …”
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Interactivity of Chinese online journalism : a study of online dailies published in mainland China, Hong Kong and Taiwan. by Chen, Dieqin.

“…The main question this study aimed at was to measure journalistic interactivity on Web sites run by Chinese general daily newspapers from Mainland China, Hong Kong and Taiwan. …”
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Shear strength of reinforced and prestressed concrete deep beams by Lu, Hai Yun.

“…The studies in this thesis mainly focus on the general behaviour, analysis and design in the shear strength of large reinforced and post-tensioned concrete deep beams. …”
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New decentralized nonlinear voltage controller design for power systems by Zhu, Chun Lei.

“…This research project focuses on the design of a new decentralized nonlinear voltage controller for power systems, which can achieve simultaneous voltage regulation and system stability enhancement, to replace the existing AVR and PSS combination. The main objectives of excitation systems are to achieve satisfactory voltage regulation and to improve system stability effectively. …”
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Reconstructing 3D model from single image by Kumar, Nikita.

“…The ability to perform fast and accurate 3D reconstruction of an environment or object is central to many areas of computer vision processing. One of the main problems of 3D model creation is the lack of proper image input as well as the complexity in using professional 3D software to generate these models.…”
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Growth of horizontally aligned carbon nanotubes by Chee, Kin Onn.

“…Since its introduction in the early 1990s, carbon nanotubes (CNTs) have been widely investigated for their unique structure and properties which qualifies their importance for a huge variety of electrical and mechanical applications. Among the three main synthesis methods for carbon nanotubes, chemical vapor deposition (CVD) has been most widely discussed and adopted, and which was used in the experiment for this project.…”
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Tribological wear behavior of titanium alloy in simulated bio-fluids for Ti-to-Ti hip-joint replacement by Oen, Hui Qin

“…Although major improvements have been achieved in the design of hip-joint replacement, the main issue that remains is the excessive wear of sliding surfaces especially if titanium alloys are used. …”
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Two dimensional heat transfer between two dissimilar materials using fourier series by Lin, Yiyang.

“…Heat conduction is classified into three main types; they are conduction, convection and radiation. …”
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Impact of GST on HDB households in Singapore. by Kuek, Hsiao Feng., Ng, Sarah Pei Fong., Ong, Siew Wei.

“…Many studies have been conducted to look into GST-related issues. The main objective of this study is to explore the impact of GST on HDB households. …”
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A smart video capsule endoscope design for human gastrointestinal tract endoscopy by Du, Hong Wei.

“…In this report, the author studied these two new products - M2A & Norika3; attempted to define the main function modules by a systemic approach. Besides a system solution of product architecture, the author also proposed a new mechanical structural design to improve viewing angle of capsule endoscope, which is a major problem in these two existing products.…”
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Development of prognosis scheme for permanent magnet synchronous motor by Chia, Yee Hon

“…As such the need to operate long hours, one of the main concerns was fault-related issue. This project’s goal is to develop a prognosis scheme for PMSM that would be used to predict the condition of the machine in the event when an inter-turn fault has occurred.…”
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Report on industrial attachment with Tyco international by Lee, Vincent Yong Harn.

“…During the six months of intensive yet unperturbed of Industrial Attachment with Tyco International, I was posted to the Information Technology (IT) Audit team of the Tyco Corporate Audit Group, which consists of 2 senior auditors and headed by an IT manager. The main task was to assist the senior auditors and manager in executing audits and my job scope includes fieldwork and report writing. …”
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Comparison product optimization performance of fed-batch fermentation processes for penicillin G production by Noor Asma Fazli, Abdul Samad, Arshad, Ahmad

“…The model was simulated in MATLAB environment and good result was obtained. To provide on-line estimates of the difficult to measure penicillin concentration, Partial Least Squares model was employed. …”
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An ultra-low supply low dropout regulator for internet-of-things applications by Zhang, Xinyan

“…Besides, the simulated line regulation is 1.63μV/mV and load regulation is 0.073mV/mA. …”
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Performance comparison among silicon-based arrayed waveguide grating with Rowland and Confocal configuration by Li, Zhenyu, Zou, Jun, Zhu, Huihui, Zhang, Haitao, Cai, Hong, Yang, Z. C., Jin, Yu Feng, Hao, Y. L., Liu, Ai Qun

“…With comparison, experimental results show that the AWG with Rowland configuration in combination with constant period along the tangent line to its grating pole for arrayed waveguides has the best cross talk.…”
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