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When advertising goes tribal green : a study on socialisation's role in green consumer behaviour.
Published 2013“…Overall, emotional advertising appeals for green products were preferred by shoppers with various hedonic motivations as compared to management advertising appeals. Specifically, when ‘Adventure’ and ‘Idea’ motivation combined with emotional advertising appeals, it enhanced consumer’s information processing and purchase intention. …”
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Final Year Project (FYP) -
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Laboratory realization of relativistic pair-plasma beams
Published 2024“…We present first experimental results confirming the generation of high-density, quasi-neutral, relativistic electron-positron pair beams using the 440 GeV/c beam at CERN's Super Proton Synchrotron (SPS) accelerator. …”
Internet publication -
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Laboratory realization of relativistic pair-plasma beams
Published 2024“…We present the first experimental results confirming the generation of high-density, quasi-neutral, relativistic electron-positron pair beams using the 440 GeV/c beam at CERN’s Super Proton Synchrotron (SPS) accelerator. …”
Journal article -
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When Islamists play by the rules yet change the game
Published 2011Get full text
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Commentary -
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Large deflection of composite beams in bending
Published 2021“…The goal of this project is to investigate large deflection response and behavior of composite beams. Composite beams are first fabricated out of AX-5112T, a bidirectional woven repreg. …”
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Final Year Project (FYP) -
48
Performance testing of active thermosiphon beams
Published 2017“…Conventional Heating, Ventilation and Air-Condition (HVAC) system uses Variable Air Volume (VAV) which requires a substantial amount of energy. Therefore, in recent years, there is more emphasis on Active and Passive Thermosiphon Beam (ATB/PTB) as these beams grant energy saving, cost reduction, indoor environment quality improvement, reduced space requirements etc. …”
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Final Year Project (FYP) -
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Structural upgrading of reinforced concrete beams
Published 2009“…Strengthening of reinforced concrete beams is frequently necessary in practice. This thesis describes an experimental study of reinforced concrete beams strengthened by "jacketing" (i.e., the addition of concrete and steel). …”
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Thesis -
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Bubble-beam accelerators: breaking the paradigm
Published 2024“…Most particle accelerators utilize beams with a charge density concentrated in the center of the bunch in real 3-dimensional space and the 6-dimensional phase space. …”
Conference item -
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Passive acoustic tracking of an unmanned underwater vehicle using bearing-Doppler-speed measurements
Published 2024“…The propeller rotation rate can be estimated from the motor signature and converted to speed using a pre-identified model of the robot. The bearing-Doppler-speed measurements outperformed traditional bearing-Doppler target motion analysis: the bearing, bearing rate, range, and range rate accuracy improved by a factor of 2×, 16×, 3×, and 6×, respectively. …”
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Article -
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Fault frequency identification of rolling bearing using reinforced ensemble local mean decomposition
Published 2022“…The vibration signal of rolling bearing exhibits the characteristics of energy attenuation and complex time-varying modulation caused by the transmission with multiple interfaces and complex paths. …”
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Journal Article -
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Spontaneous emission of a quantum emitter near a Chern insulator : interplay of time-reversal symmetry breaking and Van Hove singularity
Published 2021Subjects: Get full text
Journal Article -
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The anthropomorphism of god and beliefs in tempting fate when the mind is busy
Published 2021“…Why are people unwilling to claim that they would never fall sick even when leading a healthy lifestyle? These observations are related to the beliefs in tempting fate, or the beliefs that acts of hubris or presumption increases the perceived likelihood of an ironic outcome. …”
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Final Year Project (FYP) -
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When east meets west: beauty standards and ideals in Singapore
Published 2017Get full text
Final Year Project (FYP) -
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50 Years of quantum chromodynamics
Published 2024“…Quantum Chromodynamics, the theory of quarks and gluons, whose interactions can be described by a local SU(3) gauge symmetry with charges called “color quantum numbers”, is reviewed; the goal of this review is to provide advanced Ph.D. students a comprehensive handbook, helpful for their research. When QCD was “discovered” 50 years ago, the idea that quarks could exist, but not be observed, left most physicists unconvinced. …”
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"Partisan or party-shun?" : When fact-checking meets partisanship
Published 2021Get full text
Thesis-Master by Coursework -
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Antibiotic therapy in the treatment of COVID-19 pneumonia: who and when?
Published 2023Get full text
Journal Article