Showing 181 - 200 results of 274 for search '((farr OR (fair OR pair)) OR (((farmy OR fahmy) OR army) OR farm)) 40', query time: 0.20s Refine Results
  1. 181
  2. 182
  3. 183
  4. 184
  5. 185
  6. 186
  7. 187
  8. 188
  9. 189
  10. 190
  11. 191
  12. 192
  13. 193
  14. 194

    The impact of musical fit and sound design on consumers’ perception of a luxury car ad by Sze Yeoh, JP, Han, MG, Spence, C

    Published 2023
    “…The results revealed that participants perceived the car’s power, driving excitement and engine technology to be highest when the ad was paired with sound effects. Meanwhile, participants perceived the car to be most elegant and indicated the highest price for the car when the ad was paired with classical music. …”
    Journal article
  15. 195
  16. 196
  17. 197
  18. 198
  19. 199
  20. 200