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    Emotional connectivity in branded entertainment and the gender divide. by Chee, Shona Ee Lin., Phang, Zhi Yuan., Low, Reuben Kok Cherng.

    Published 2012
    “…The increasing inundation of the media space with consumer messages necessitates a strong, intangible emotional link with consumers in order for brands to break through the clutter. …”
    Get full text
    Final Year Project (FYP)
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