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    A study of shoppers' motives and profiles by Ang, Delphine Ling Ling, Seah, Beng Huey, Hee, Li Ling

    Published 2014
    “…It was discovered that there are significant differences in the consumers' profile in the two types of shopping centres in terms of gender, income level, nature of housing and lastly, occupation. With all these in mind, it would assist the shopping centres in creating the kind of image to attract the right customers so as to better survive in the competitive retail industry.…”
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    Final Year Project (FYP)
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