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    Aligning internal market orientation (IMO) with market orientation (MO) to impact performance in the banking sector in Ghana

    Aligning internal market orientation (IMO) with market orientation (MO) to impact performance in the banking sector in Ghana by Kutu-Adu, Solomon Gladstone

    Published 2017
    “…The pioneering studies of Lings and Greenley on internal market orientation (IMO) in the 2000s and that of Kohli and Jaworski experience enormous investigation empirically. …”
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    Thesis

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