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    Emotional connectivity in branded entertainment and the gender divide. by Chee, Shona Ee Lin., Phang, Zhi Yuan., Low, Reuben Kok Cherng.

    Published 2012
    “…Independent t-tests and ANOVA tests were then conducted to analyse the significance level of the results. Our findings confirmed the link between branded entertainment and increased levels of emotional connectivity with these brands. …”
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    Final Year Project (FYP)
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