Emotional connectivity in branded entertainment and the gender divide. by Chee, Shona Ee Lin., Phang, Zhi Yuan., Low, Reuben Kok Cherng.

“…The increasing inundation of the media space with consumer messages necessitates a strong, intangible emotional link with consumers in order for brands to break through the clutter. …”
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Enhanced flotation of high density polyethylene and polyvinyl chloride mixtures based on clean corona modification by Wang, Yinan, Zhao, Yue, Guo, Linyi, Han, Fengrong, Li, Xiaofeng

“…High density polyethylene (HDPE) and polyvinyl chloride (PVC) both have a high detection frequency in the common solid waste streams like automobile shredder residue (ASR), and due to the similar properties of different plastics, their mixtures lack reliable separation methods. …”
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Orbital stability in a classical pilot-wave system by Liu, Nicholas Z.

“…Finally, we show that the instability of large circular orbits is related to the in-line speed oscillations of free walking droplets in a manner that is independent of the external force.…”
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Decellularization of human stromal refractive lenticules for corneal tissue engineering by Yam, Gary Hin-Fai, Yusoff, Nur Zahirah Binte M., Goh, Tze-Wei, Setiawan, Melina, Lee, Xiao-Wen, Liu, Yu-Chi, Mehta, Jodhbir Singh

“…Our results concluded that femtosecond laser-derived human stromal lenticules decellularized by 0.1% SDS could generate a transplantable bioscaffold with native-like stromal architecture and chemistry.…”
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Mechanisms of Yersinia YopO kinase substrate specificity by Lee, Wei Lin, Singaravelu, Pavithra, Wee, Sheena, Xue, Bo, Ang, Khay Chun, Gunaratne, Jayantha, Grimes, Jonathan M., Swaminathan, Kunchithapadam, Robinson, Robert C.

“…Yersinia bacteria cause a range of human diseases, including yersiniosis, Far East scarlet-like fever and the plague. Yersiniae modulate and evade host immune defences through injection of Yersinia outer proteins (Yops) into phagocytic cells. …”
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β-Ginkgotides: Hyperdisulfide-constrained peptides from Ginkgo biloba by Wong, Ka Ho, Tan, Wei Liang, Xiao, Tianshu, Tam, James P.

“…Transcriptomic analysis showed precursor βgb1 has a four-domain architecture and revealed an additional 76 β-ginkgotide-like peptides in 59 different gymnosperms, but none in angiosperms. …”
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Organic donor-acceptor cocrystals for multiferroic applications by Wang, Zongrui, Zhang, Qichun

“…The cocrystallization strategy has provided an efficient route to fulfill room temperature magnetoelectricity in single phase owing to the long-range ordered π-π stacking (donor-acceptor assembled) network, long-lived excitons (with μs lifetime), spin orders (±1/2 s pin) and charge transfer (CT) dipoles in the assembled crystal lattice. …”
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The Portevin-Le Chatelier effect of Cu-2.0Be alloy during hot compression by Zhu, Daibo, Wu, Na, Liu, Yang, Liu, Xiaojin, Jiang, Chaohua, Jiang, Yanbin, Zhao, Hongyun, Cui, Shuhui, Xie, Guilan

“…As the strain rate increases, the dislocations outpace the diffusion speed of the solute atoms, limiting their ability to effectively pin the dislocations, resulting in lower dislocation density and serration amplitude. …”
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Competition law and economic inequality by Zac, A

“…</p> <p>The thesis empirical findings support a link between competition law and enforcement and economic inequality via its relationship with the levels of competition. …”

NHC-catalyzed enantioselective access to β-cyano carboxylic esters via in situ substrate alternation and release by Wang, Qingyun, Wu, Shuquan, Zou, Juan, Liang, Xuyang, Mou, Chengli, Zheng, Pengcheng, Chi, Robin Yonggui

“…In addition to synthetic utilities, our control of reaction outcomes via in situ substrate modulation and release can likely inspire future reaction development.…”
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Rail transit OD matrix estimation and journey time reliability metrics using automated fare data by Chan, Joanne, S.M. Massachusetts Institute of Technology

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Control schemes of voltage source converters in more-electronics power systems by He, Jinsong

“…Control schemes of voltage sources converter (VSC) are directly linked to the stability, reliability, multi-functionality, and implementation cost of the more-electronics power systems. …”
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The opioid receptor influences circadian rhythms in human keratinocytes through the β-arrestin pathway by Bigliardi, Paul, Junnarkar, Seetanshu, Markale, Chinmay, Lo, Sydney, Bigliardi, Elena, Kalyuzhny, Alex, Ong, Sheena, Dunn, Ray, Wahli, Walter, Bigliardi-Qi, Mei

“…Consequently, these results indicate that DOPr, much like its role in wound healing, may also play a part in cancer development by influencing PER2.…”
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NEGOTIATE your way to RICHES / by Wink, Peter, 1966-, author 655681

“…And just as important, it will show you how to go about "convincing others to give you what you want." BOTTOM LINE: if you buy or sell anything personally or professionally, this book can make or save you a fortune!.…”

Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism by Tan, Kian Leong

“…One line of research suggests that when people feel lonely, they may engage in anthropomorphic processes to satisfy their need to create social connection. …”
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Library cafes : next logical step by Pierce, William

“…But now, in the more relaxed, unencumbered age in which we live traditional library customs and practices once held sacrosanct are being re-evaluated in relation to the bottom line. And the bottom line, at least as far as public libraries are concerned, is getting more people to use the library.…”
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Noise coupling analysis in integrated circuit packaging by Fernandus, Wylie

“…The impedance of the transmission line is exceptionally significant, as if any mismatch on the transmission line, the quality of the signal will be affected negatively. …”
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Non-abelian representations of some sporadic geometries by Ivanov, Alexander A., Pasechnik, Dmitrii V., Shpectorov, Sergey V.

“…For a point-line incidence system S =(P, L) with three points per line we define the universal representation group of S asR(S)= 〈zp, p∈P|zp^2=1 for p∈P,zp zq zr = 1 for {p,q,r} ∈ L〉We prove that if G is the 2-local parabolic geometry of the sporadic simple group F1(the Monster) or F2(the Baby Monster) thenR(G)≅F1or 2·F2, respectively.…”
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Counterexample computation in compositional nonblocking verification by Malik, Robi, Ware, Simon

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The influence of soil age on ecosystem structure and function across biomes by Delgado-Baquerizo, Manuel, Reich, Peter B., Bardgett, Richard D., Eldridge, David J., Lambers, Hans, Wardle, David A., Reed, Sasha C., Plaza, César, Png, Kenny Guochen, Neuhauser, Sigrid, Berhe, Asmeret Asefaw, Hart, Stephen C., Hu, Hang-Wei, He, Ji-Zheng, Bastida, Felipe, Abades, Sebastián, Alfaro, Fernando D., Cutler, Nick A., Gallardo, Antonio, García-Velázquez, Laura, Hayes, Patrick E., Hseu, Zeng-Yei, Pérez, Cecilia A., Santos, Fernanda, Siebe, Christina, Trivedi, Pankaj, Sullivan, Benjamin W., Weber-Grullon, Luis, Williams, Mark A., Fierer, Noah

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