Creative AI : a data-driven design approach for creative online ad optimisation using artificial intelligence and big data by Phay, Han

“…The research is structured in 7 chapters: (1) A Historical Perspective on Modern Advertising, looking at the way creative advertising agencies have evolved throughout the earlier years, (2) Present Day Advertising Technology, continuing the narrative post-internet through exploration of the advertising technology industry in present day, (3) Consumer Psychology, specifically on how creative design attributes in ads, such as visuals, text and sound, can subconsciously have an effect on humans and are important to the cause of advertising, (4) Data-driven design, a new way of looking at the digital online ad creation process, integrating big data and artificial intelligence to predict the optimal creative attributes in digital ads, (5) Multivariate Testing for Creative Optimisation, a controlled experiment to determine that generated ads do not underperform current human designed ads, (6) Translating Research into Product, where the ad agency as tech company model is brought forth through the form of a startup, and lastly (7) Future Opportunities, that identifies other areas of emerging tech and the implications on future research.…”
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Investigating the role of self-sacrificing prosociality in intragroup and intergroup contexts by Katna, Dashalini P.

“…Studies 4 (N = 299) and 5 (N = 376) revealed indirect effects of U.S. identity salience on restrictive policies toward outgroups like radical Islamic groups and malicious foreign organisations, that emerged through increased self-sacrificial readiness and anticipated outgroup hostility. …”
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Studies on the performance bounds and design of current-steering DACs by Chacón, Oscar Morales

“…With the exponential growth of data throughput in modern communication standards, e.g., fifth-generation (5G), DACs has been pushed to achieve direct frequency synthesis in the GHz-range with channel bandwidths preferably beyond 1 GHz. …”
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Evaluating conversational agents for mental health: scoping review of outcomes and outcome measurement instruments by Jabir, Ahmad Ishqi, Martinengo, Laura, Lin, Xiaowen, Torous, John, Subramaniam, Mythily, Car, Lorainne Tudor

“…The studies reported 203 outcome measurement instruments used to measure clinical outcomes (123/203, 60.6%), user experience outcomes (75/203, 36.9%), technical outcomes (2/203, 1.0%), and other outcomes (3/203, 1.5%). Most of the outcome measurement instruments were used in only 1 study (150/203, 73.9%) and were self-reported questionnaires (170/203, 83.7%), and most were delivered electronically via survey platforms (61/203, 30.0%). …”
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Study of warm mix technologies for asphalt concrete by Sim, Joey Xin Yi

“…The optimum binder content (OBC) of WMA was determined to be 5% via compliance testing. Results of WMA specimens obtain comparable, if not better, results for both Dynamic Creep test and Indirect Tensile Test. …”
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Turning the virtual into reality: China's role in the metaverse by Gong, Xue

“…In particular, after Chinese think tanks and regulatory agencies raised alarms regarding national security, the state has taken serious suppressive actions against some metaverse sectors like cryptocurrency.5 China banned all domestic cryptocurrency transactions and mining in 2021. …”
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Development of squaraine and croconaine probes for theranostic applications by Ferdinandus

“…SQR22, acting as LD warhead, was paired with LC3-binding warhead 5,7-Dihydroxy-4-phenylcoumarin (DP) to attract the LC3 protein of the autophagosome. …”
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Flood inundation modeling under stochastic uncertainty by Sun, He.

“…In addition, the tendency of predicted water depths in terms of 5%, 50% and 95% CDF percentiles along the channel would decline significantly from upstream to downstream. …”
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Numerical modeling of the impacts of high albedo materials on building energy savings by R.E.W.M.R.K Nisansala Ratnadiwakara

“…The conduction heat gain contribution to the annual energy consumption is reduced in the range of 4 - 4.5 kWh/m2 due to the impact of increasing solar reflectance from 0.4 to 0.8 in a lower floor which has no effect from roof conduction. …”
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Decentralized online social network primitives by Rajesh Sharma

“…Examples of such Decentralized Online Social Networks (DOSNs) include Peerson [4], Vis-a-Vis [5] and Safebook [6]. Typically in a DOSN each autonomous entity has a local view of the network based on social links it has. …”
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Design of slender concrete column using chinese design code GB50010-2010 by Chen, Qiaofen

“…Their eccentricity to depth ratios e/h range from 0 to 0.75, length to depth ratios L/h range from 14.697 to 50, percentages of reinforcements As/(bh) range from 0.8884% to 5.24%, actual concrete strengths fcu range from 16.7MPa to 106.7MPa, and actual yield strengths of steels fy range from 206MPa to 625MPa. …”
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New algorithms and VLSI architectures for efficient RNS computations by Tay, Thian Fatt

“…As a result, the proposed architecture achieves at least 21.6% of area saving, 28.8% of speedup and 32.5% of total power reduction compared to the state-of-art designs. …”
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An integer optimization framework for future air traffic flow management by Diao, Xudong

“…The computational results indicate that the solution time can be controlled within 5 minutes for instances of a size which is comparable to that of the whole Southeast Asia ATM system. …”
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Feasibility study of industrial waste heat recovery in Singapore by Khairul Azahar Abdul Rashid

“…After the simulations are conducted, the results shows that the losses calculated are at the optimal range of 5 to 10% which is the efficiency that a DSC should adopt. …”
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Tensile strength of compacted soil by Lee, Wen Yan

“…Test series 3-1 and 3-2 consists of specimens that were dynamically compacted at 24.2% (W4) and 26% (W5), respectively. The specimens were subsequently dried to other water contents before testing using the Brazilian tensile test. …”
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Enantioselective epoxidation of protected allylic and homoallylic amines via chiral cationic ion-pairing catalysis by Chin, Kek Foo

“…The versatility and practicality of this methodology have been demonstrated by low catalyst loading (2.5mol %), ease of operation (under air), use of green oxidant and gram-scale synthesis.…”
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Large area perovskite solar cells by Chen, Ho Tung

“…XRD, Current and Voltage Characteristic (I-V curve) have shown that they have similar degradation trend. …”
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Blockchain opportunities in the maritime industry liner industry by Muhammad Imran Md Zin

“…Out of the top 10 Container operators, there are 6 different blockchain initiatives to digitize the global trade (See Figure 5). Blockchain technology was supposed to be an industrial platform that connects all stakeholders within the industry. …”
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Interface energetics and dynamics in organic-inorganic hybrid perovskites by Goh, Teck Wee

“…In the second part of the work, a successful homemade TR-2PPE system was set up, and preliminary studies on CsPbBr3 single crystals found that hot carriers generated through carrier-carrier scattering ∼1 eV above the conduction band edge possess long lifetimes ∼3 ns under resonant excitation due to strong band-filling and long lifetimes of band edge carriers in single crystals which hinder hot carrier cooling. …”
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Offline eLearning for undergraduates in health professions : a systematic review of the impact on knowledge, skills, attitudes and satisfaction by Wark, Petra A., Rasmussen, Kristine, Belisario, José Marcano, Molina, Joseph Antonio, Loong, Stewart Lee, Cotic, Ziva, Papachristou, Nikos, Riboli–Sasco, Eva, Car, Lorainne Tudor, Musulanov, Eve Marie, Zhang, Yanfeng, Kunz, Holger, George, Pradeep Paul, Heng, Bee Hoon, Wheeler, Erica Lynette, Al Shorbaji, Najeeb, Svab, Igor, Atun, Rifat, Majeed, Azeem, Car, Josip

“…Eight studies detected significantly higher skill gains in the eLearning intervention groups, whilst the other 5 testing skill gains did not detect differences between groups. …”
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