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    Picture This! Social influence in a visually identified YouTube environment by Chua, Abigail Wen Qi, Gan, Damian Zheing Weii, Leong, Alisius Deon Xue Li, Looi, Jie Min

    Published 2016
    “…This study examines how group effects of user-generated comments influence user evaluations and attitudes towards YouTube videos and their subject matter. Two main theoretical frameworks were applied in this study: the Social Identity Approach (SIA) and Social Identification/Deindividuation (SIDE) model. …”
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    Final Year Project (FYP)
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