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  1. 221

    Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. by Chu, Peng., Leng, Wei Yi., Song, Wanyi Celestine.

    Published 2013
    “…Our research concluded three findings that are consistent with previous literature on mental accounting and consumer expenditure pattern. …”
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    Final Year Project (FYP)
  2. 222

    Banking behaviour of expatriate lecturers in Singapore. by Goh, Amy., Phua, Nai Hsin., Poh, Siok Peng.

    Published 2013
    “…From the conclusions of this study, the banks can sieve out relevant information which can assist them in developing appropriate marketing strategies to attract this group of expatriates. These findings can also be used as a guide to target other expatriate groups.…”
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    Final Year Project (FYP)
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    Public relations for law firms in Singapore by Ang, Lay Peng, How, Hwee Young, Tang, Yan Lin

    Published 2008
    “…The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. …”
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    Final Year Project (FYP)
  16. 236
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    Effects of provision on non-audit services on audit lag : test of the knowledge spillover hypothesis. by Low, Jeremy Peng Mun., Lew, Zining., Tse, Man Yee.

    Published 2008
    “…Our sample comprises 5,495 companies listed on the major stock exchanges in the United States spanning 2000 to 2003 and is the largest sample study on knowledge spillover or audit lag. We find that the provision of nonaudit services is significant and negatively associated with audit lag. …”
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    Final Year Project (FYP)
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