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  1. 721

    Supply chain performance with target-oriented firms by Chen, Lucy Gongtao, Tang, Qinshen

    Published 2022
    “…This contrasts with the case when both firms are risk-neutral. We also investigate the role of outside option and retailer-type misidentification and find that both can alleviate the retailer’s disadvantage of being target-oriented.…”
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    Journal Article
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