When advertising goes tribal green : a study on socialisation's role in green consumer behaviour. by Hor, Cha Lin., Chen, Lishi., Lin, Juanita Jiaxuan.

“…The hedonic shopping motivations we examined are ‘Adventure’, ‘Gratification’, and ‘Idea’ whereas the green advertising appeals are ‘Emotional’ and ‘Management’. …”
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Genetic analysis of normal human phenotypes within the people of the British Isles by Meena, D

“…Most, if not all, novel variants (suggestive genome-wide significant) presented in this research have strong functional biological support behind the preliminary statistical observations and will be helpful in understanding the visible pigmentation differences among humans as well as the genetics underlying food preferences.</p> <p>In summary, I have taken advantage of a sampling criterion of having four grandparents from the same rural area, minimizing the risk of spurious genotype- phenotype correlations that are due to population stratification. …”