Search alternatives:
gratification » stratification (Expand Search), gamification (Expand Search), gasification (Expand Search)
Showing 1 - 1 results of 1 for search '(deferred OR preferred) gratification', query time: 0.06s Refine Results
  1. 1
    When advertising goes tribal green : a study on socialisation's role in green consumer behaviour.

    When advertising goes tribal green : a study on socialisation's role in green consumer behaviour. by Hor, Cha Lin., Chen, Lishi., Lin, Juanita Jiaxuan.

    Published 2013
    “…The hedonic shopping motivations we examined are ‘Adventure’, ‘Gratification’, and ‘Idea’ whereas the green advertising appeals are ‘Emotional’ and ‘Management’. …”
    Get full text
    Final Year Project (FYP)

Search Tools: