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    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) / by Hair, Joseph F., Jr., 1944-, author 644188, Hult, G. Tomas M., author 209503, Ringle, Christian M., author 609755, Sarstedt, Marko, author 627541

    Published [202
    “…Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on equations and symbols, instead, explaining the details in straightforward language. …”
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