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Brand equity as a predictor of market share.
Published 2008“…Thus, the factors of brand equity will also in turn affect market share. As such, this paper seeks to identify the extent in which such factors affect market share and the predictive value of brand equity as a whole.…”
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Final Year Project (FYP) -
99
Does limited physical space in Singapore cause young Singaporeans to extend to cyberspace to socialize?
Published 2008“…Hence, we examining the reasons that cause people to turn to the Internet for socialization, focusing on the various factors that affect physical space and influence the extent of cyberspace socialization.…”
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Final Year Project (FYP) -
100