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1241
Effectiveness of influencer marketing tactics and our understanding of consumers psychology in the digital era
Published 2024“…Social media became very popular lately and social media influencers became a main driver in the marketing strategies in the last years, they also have the ability to influence a wild numbers of audience behaviours and their preference when it comes to purchasing decisions and all this became possible because of social media platforms such as Facebook, Instagram, YouTube and TikTok, This paper aims to improve our knowledge of marketing through social media influencers by studying how influencer attributes effects customers behaviour, attributes such as expertise, trustworthiness, similarities, and attractiveness , this paper will provide some important ideas on how to improve influencers marketing strategies and will make us understand customers purchasing behaviour, the results of this paper might deliver a very useful insights on how to develop brands ethical marketing and will provide suggestions to help brands in implementing influencers marketing in their marketing strategies to be able to reach their target audience through better and real cost efficient manner…”
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Article -
1242
Stem Life: A Framework for Understanding the Prebiotic-Biotic Transition
Published 2024“…Drawing from several natural history analogies, I show how this shift in perspective enriches our understanding of Origins and directly informs debates on defining Life, the emergence of the Last Universal Common Ancestor (LUCA), and the implications of prebiotic chemical experiments.…”
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1243
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1244
15.012 Applied Macro- and International Economics, Spring 2002
Published 2002“…The fourth part looks at the problems faced by transition economies. Finally, the last module looks at challenges of developed countries.…”
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Learning Object -
1245
Prospects of a multipolar international monetary order
Published 2020“…It has experienced turmoil periods at different moments but survived. But in the last twenty-five years the US has been undergoing persistent current account deficit and external debts. …”
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Thesis-Master by Coursework -
1246
A study on Chinese religion model and how it may inspire interreligious relations in Singapore
Published 2020“…Chapter 3 describes on some of the main problems of Singapore religious environment led by state control, and demonstrate on why and how Chinese Religion Model can help in alleviate these problems. At last, conclusion is drawn that by accepting practices from various religions can help to build a sense of community in a multi-religious society where religions are under state control.…”
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Thesis-Master by Coursework -
1247
Comparison of different binary classification models on radiomic features
Published 2021“…Machine Learning (ML) has advanced significantly in the last few years and offers many different approaches on how to detect and model out associations. …”
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Final Year Project (FYP) -
1248
Dying to be seen : suicide and the Chinese in colonial Singapore, 1860s - 1930s
Published 2022“…For European colonial subjects, suicide was regarded as a tragedy and/or consequence for the pathologically ill while the Chinese colonial subject viewed it as an alternative or last resort to transform themselves into subjects of value that was advocated by Confucian thought. …”
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Final Year Project (FYP) -
1249
Translating oral histories: a podcast
Published 2023“…This is done with a number of approaches: retaining the shorter clauses and sentences of the Chinese source text; translating oral features and other pieces of non-verbal communication; keeping and inserting discourse participles from both Chinese and Singlish to modulate the tone and build consensus; and editorial insertions. In particular, the last approach of editorial insertions renders the translator visible, a deliberate decision made to both respect the original speaker and to remind readers that someone else has shaped the stories being presented.…”
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Thesis-Master by Coursework -
1250
John Banville : interpreting reality through fiction.
Published 2010“…This paper therefore traces the recurring symbols in Banville’s novels, studying how they evolve in different books, and culminates in a study of his latest novel, The Infinities. This last novel marks a slight departure from his usual style of writing, in that the protagonist not only manages to make a transition into a fictionalised world, but also revels in that fact. …”
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Final Year Project (FYP) -
1251
Surviving the economic crisis in distribution and warehousing business
Published 2010“…Recommendations to overcome the economic crisis are highlighted in the last part of this research paper, which included strategic planning and technology management. …”
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Final Year Project (FYP) -
1252
3D face recognition
Published 2011“…And the procedure with explanations and part of results of the project are described in chapter three and chapter four. At last, chapter five will give a conclusion.…”
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Final Year Project (FYP) -
1253
Peace.
Published 2012“…And when that time comes, the magnificent tree will bow one last time, giving way to the young ones that will take its place. …”
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Final Year Project (FYP) -
1254
Processing dewatered sewage sludge using electro-kinetic (EK) technology
Published 2013“…This has led to significant advances in sludge dewatering processes that have evolved over the last decades. Presently, electro-kinetics (EK) is seen as a promising and efficient technology which is capable of removing substantial amount of water from municipal or industrial sludge. …”
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Final Year Project (FYP) -
1255
Patent information aggregation and analysis
Published 2014“…There have been a numerous collection of patents filed over the last few decades. Through these patents, the project aims to analyze the information to identify emergence of trends and technologies. …”
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Final Year Project (FYP) -
1256
Kinematic simulation of an excavator
Published 2014“…The second program is part of the Solidworks that focuses on the motion simulation of the excavator and the reaction forces acting on the excavator is obtained. The last program used is a finite element analysis program, which is used to determine the maximum principle stresses and the equivalent stresses acting on the arm and the boom depending on the different conditions. …”
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Final Year Project (FYP) -
1257
Cheatsheet : the right way to learn
Published 2016“…As we celebrated our 50th year of independence last year, the narrative of this county revolves around the rapid shift from a third world fishing port to a first-world cosmopolitan city we are today. …”
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Final Year Project (FYP) -
1258
Sensor-enabled crane lifting
Published 2016“…Once obstacles are detected, the collision avoidance system is able to stop the tower crane and manual remote control is activated. At last, the tower crane model is tested and reviewed. …”
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Final Year Project (FYP) -
1259
UAV-borne radar RF transceiver design and testing
Published 2016“…For the last two years, staff from Temasek Laboratory@NTU and some EEE students have been working on a multi-rotor based FMCW synthetic aperture radar system. …”
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Final Year Project (FYP) -
1260
Preparation of carbon/transition metal dichalcogenide hybrids for water-related applications
Published 2016“…Carbon-based three-dimensional (3D) architectures have received extensive research interest in the last few decades. Recently, it was found that the properties of carbon-based materials can be greatly tuned by surface modification with other materials (such as transition metal dichalcogenides (TMDs)) or tuning of its internal structures. …”
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Thesis