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    Threshold event: Exploring a commercial sponsorship of LGBT rights during the Sochi games by Adam Klein

    Published 2016-12-01
    “…Thus, as nations openly criticized the antigay culture of Russian society, they were also forced to confront their own definitions of LGBT equality. Finally, a political economy analysis of brand name institutions such as AT&T, Chevy, NFL, and Google found an unprecedented sponsorship of LGBT equality emerging during the Games, which continues today as major American corporations like PayPal and sports organizations like the NBA and NCAA increasingly boycott US states that discriminate against LGBT citizens.…”
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