Investigating the NBA Servicescape: Fan Involvement, Team Loyalty, Perceptions of Atmospheric Music and Emotional Responses by Crystal Southall, Richard Southall

“…Data were collected, utilizing a cluster sampling procedure, during the 2010-2011 NBA season. Eight hundred, 42-item questionnaires were distributed during two games, a 53% rate of response resulted in the final sample (N = 425). …”
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Differences in certain features of the basketball game of players in the final game, against the criteria: The winner/loser by Rubin Pavle

“…The sample consisted of all matches of the final games of three league competitions (American professional (NBA) league, the Euro-league and the Serbian Super-league) played in the season 2011/12. …”
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Text mining with minimal human supervision by Ling, Hong Yao.

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Threshold event: Exploring a commercial sponsorship of LGBT rights during the Sochi games by Adam Klein

“…Thus, as nations openly criticized the antigay culture of Russian society, they were also forced to confront their own definitions of LGBT equality. Finally, a political economy analysis of brand name institutions such as AT&T, Chevy, NFL, and Google found an unprecedented sponsorship of LGBT equality emerging during the Games, which continues today as major American corporations like PayPal and sports organizations like the NBA and NCAA increasingly boycott US states that discriminate against LGBT citizens.…”
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