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Effectiveness of sport sponsorship in Southeast Asian (SEA Games) 2015
Published 2016“…Hence, the purpose of this study is to investigate the effectiveness of sports sponsorship in Southeast Asian (SEA) Games 2015 by assessing consumers’ brand awareness, specifically brand recall of the event sponsors, as well as their purchase intention towards the event sponsors’ products/services, while also considering their level of sports involvement. …”
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Final Year Project (FYP) -
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Evaluating Library Escape: A Prototype Information Literacy Game
Published 2016Get full text
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Conference Paper -
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Gene Expression Profiles in Two Razor Clam Populations: Discerning Drivers of Population Status
Published 2021-11-01Get full text
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CURRENT TRENDS OF THE PROVISION FOR RADIATION SAFETY OF THE POPULATION OF THE RUSSIAN FEDERATION
Published 2015-08-01Get full text
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The prospects of liquefied natural gas (LNG) in Singapore
Published 2015Get full text
Final Year Project (FYP) -
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Geopolitical Risk Assessment and Influencing Factors of Countries Participating in the Belt and Road Initiative
Published 2023-06-01“…Most of the low to medium risk countries are Western Pacific island countries, while low-risk countries are mainly in Central Europe. …”
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Reduced survival of Steller sea lions in the Gulf of Alaska following marine heatwave
Published 2023-05-01Get full text
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Truth, Racial Healing, and Transformation: Creating Public Sentiment
Published 2021-09-01“…In a national poll conducted in 2015, 53%of whites said that more changes are needed to give blacks equal rights with whites, up from just 39%a year earlier.9 So, we have the tension between two expanding pools of public sentiment. …”
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Article