Showing 1 - 9 results of 9 for search 'Academy of Marketing Science', query time: 0.19s Refine Results
  1. 1
    The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia

    The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia by Khor, Shii Ling, Ahmad, M. I.

    Published 1997
    “…Academy of Marketing Science…”
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    Conference or Workshop Item
  2. 2
    Performance criteria and assessment of vendors in government sponsored entrepreneur development programme

    Performance criteria and assessment of vendors in government sponsored entrepreneur development programme by Yahya, Salleh, Kingsman, Brian G.

    Published 1997
    “…Academy of Marketing Science…”
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    Conference or Workshop Item
  3. 3
    Effects of TV advertising on children and parental influence on children's TV viewing

    Effects of TV advertising on children and parental influence on children's TV viewing by Joseph, C., Ahmad, M. I.

    Published 1997
    “…Academy of Marketing Science…”
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    Conference or Workshop Item
  4. 4
    Determination of consumer preferences and attitudes in ecotourism

    Determination of consumer preferences and attitudes in ecotourism by Busu, Ruhana, Radam, Alias, Ismail, Mansor

    Published 1997
    “…Academy of Marketing Science…”
    Conference or Workshop Item
  5. 5
    The perception of viewers on female role portrayals in Malaysian television advertisements

    The perception of viewers on female role portrayals in Malaysian television advertisements by Malar, Deva, Ahmad, M. I.

    Published 1997
    “…Academy of Marketing Science…”
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    Conference or Workshop Item
  6. 6
    Consumers' perceptions of banking services in Malaysia

    Consumers' perceptions of banking services in Malaysia by Abdul Rashid, Md. Zabid, Fadzilina Jasmin

    Published 1997
    “…Academy of Marketing Science…”
    Conference or Workshop Item
  7. 7
    Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals

    Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals by Lau, C. C., Ahmad, M. I.

    Published 1997
    “…Academy of Marketing Science…”
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    Conference or Workshop Item
  8. 8
    Customer service: management commitment and performance within industrial manufacturing firms

    Customer service: management commitment and performance within industrial manufacturing firms by Sade, A. Bakar, Bojei, Jamil, Donaldson, G. William

    Published 1997
    “…Academy of Marketing Science…”
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    Conference or Workshop Item
  9. 9
    Green marketing and its implications for consumers and businesses in Malaysia

    Green marketing and its implications for consumers and businesses in Malaysia by Lee, Gerald C. P., Ahmad, M. I.

    Published 1997
    “…Academy of Marketing Science…”
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    Conference or Workshop Item

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