Showing 1 - 6 results of 6 for search 'American Marketing Association', query time: 0.07s Refine Results
  1. 1
    Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions

    Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions by Bart, Y, Stephen, A, Sarvary, M

    Published 2014
    “…American Marketing Association…”
    Journal article
  2. 2
    Online shopping and social media: friends or foes?

    Online shopping and social media: friends or foes? by Zhang, Y, Trusov, M, Stephen, A, Jamal, Z

    Published 2017
    “…American Marketing Association…”
    Journal article
  3. 3
    Lower connectivity is better: the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks

    Lower connectivity is better: the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks by Stephen, A, Zubcsek, P, Goldenberg, J

    Published 2015
    “…American Marketing Association…”
    Journal article
  4. 4
    A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research

    A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research by Stephen, A, Lamberton, C

    Published 2016
    “…American Marketing Association…”
    Journal article
  5. 5
    Marketing scales handbook : a compilation of multi-item measures for consumer behaviour and advertising 1998 - 2001

    Marketing scales handbook : a compilation of multi-item measures for consumer behaviour and advertising 1998 - 2001 by Bruner, Gordon C., 1954-, Hensel, Paul J., James, Karen E.

    Published 2001
    “…Chicago, IL : American Marketing Association,…”
  6. 6
    INTERACTIVE MARKETING : The Future Present /

    INTERACTIVE MARKETING : The Future Present / by Forrest, Edward, editor 404454, Mizerski, Richard, editor 638296

    Published 1996
    “…. : NTC Business Books ; Chicago : American Marketing Association,…”
    text

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