Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception by Anderson, Eric T., Simester, Duncan

“…American Marketing Association…”
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How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet by Anderson, Eric T., Fong, Nathan Minsheng, Simester, Duncan, Tucker, Catherine Elizabeth

“…American Marketing Association…”
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Advertising Bans and the Substitutability of Online and Offline Advertising by Goldfarb, Avi, Tucker, Catherine Elizabeth

“…American Marketing Association…”
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Securities trading of concepts (STOC) by Dahan, Ely, Kim, Adlar J., Lo, Andrew W., Poggio, Tomaso A., Chan, Nicholas

“…American Marketing Association…”
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Paying with money or effort: Pricing when customers anticipate hassle by Lambrecht, Anja, Tucker, Catherine Elizabeth

“…American Marketing Association…”
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Unstructured Direct Elicitation of Decision Rules by Ding, Min, Hauser, John R., Dong, Songting, Dzyabura, Daria, Yang, Zhilin, Su, Chenting, Gaskin, Steven

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(De)marketing to Manage Consumer Quality Inferences by Zhang, Juanjuan, Miklos-Thal, Jeanine

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When Does Retargeting Work? Information Specificity in Online Advertising by Lambrecht, Anja, Tucker, Catherine Elizabeth

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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs by Anderson, Eric T., Simester, Duncan

“…American Marketing Association…”
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Social Networks, Personalized Advertising, and Privacy Controls by Tucker, Catherine Elizabeth

“…American Marketing Association…”
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Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions by Bart, Y, Stephen, A, Sarvary, M

“…American Marketing Association…”

Online shopping and social media: friends or foes? by Zhang, Y, Trusov, M, Stephen, A, Jamal, Z

“…American Marketing Association…”

Lower connectivity is better: the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks by Stephen, A, Zubcsek, P, Goldenberg, J

“…American Marketing Association…”

A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research by Stephen, A, Lamberton, C

“…American Marketing Association…”

Marketing scales handbook : a compilation of multi-item measures for consumer behaviour and advertising 1998 - 2001 by Bruner, Gordon C., 1954-, Hensel, Paul J., James, Karen E.

“…Chicago, IL : American Marketing Association,…”

INTERACTIVE MARKETING : The Future Present / by Forrest, Edward, editor 404454, Mizerski, Richard, editor 638296

“…. : NTC Business Books ; Chicago : American Marketing Association,…”