The Impact of Sports Event Outcomes on Stock Market Returns: An Event Analysis by Marius Cristian Milos

“…This paper investigates the impact of match outcomes on stock market returns, with a specific focus on two major European football clubs, Borussia Dortmund and Juventus. …”
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Investigating football club stock fluctuations through Twitter sentiment analysis and sporting results by Ooi, Wei Chern

“…Unexpected match results demonstrated greater impact in influencing all three football club’s stock returns and price while sentiment features from football-related tweets are good predictors for Manchester United F.C. and Borussia Dortmund.…”
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