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Marketing management : a strategic approach with a global orientation /
Published 1998“…Boston, Mass. : Irwin,…”
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Strategic management : concepts and cases : instructor's manual /
Published 1998“…Boston, Mass. : Irwin,…”
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Advertising and promotion : an integrated marketing communications perspective /
Published 2001“…Boston, Mass. : Irwin/McGraw-Hill, …”
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Applications in basic marketing : clippings from the Popular Business Press /
Published 2000“…Boston, Mass. : Irwin/McGraw-Hill,…”
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Introduction to information systems project management /
Published 2001“…Boston, Mass : Irwin/McGraw-Hill, …”
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International business : competing in the global marketplace : postscript 2001 /
Published 1998“…Boston, Mass. : Irwin/McGraw-Hill,…”