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1
Marketing research : apractical approach for the new millennium /
出版事項 2000“…Boston : Irwin-McGraw-Hill,…”
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Designing and managing the supply chain : concepts, strategies, and case studies /
出版事項 2008“…Boston : McGraw-Hill/Irwin,…”
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6
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10
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Advertising and promotion : an integrated marketing communications perspective /
出版事項 2009“…Boston : McGraw-Hill/Irwin,…”
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13
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14
Leaders and the leadership process : readings, self-assessments and applications /
出版事項 2008“…Boston : McGraw-Hill/Irwin,…”
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15
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16
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17
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18
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
出版事項 2010“…Boston : McGraw-Hill/Irwin,…”
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19
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Organizational behavior : essentials for improving performance and commitment /
出版事項 2009“…Boston : McGraw-Hill/Irwin,…”