MICPA event brings out best in students by News Straits, Times

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MICPA event brings out best in students by New, Sunday Times

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Social media and brand engagement in the age of the customer by Lasuin, Charlie Albert, Omar, Azizah, Ramayah, T.

“…Social media environment has tremendously changed the landscape of marketing communication.Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer–Generation C and build a meaningful brand engagement with them. This paper will highlights the special ongoing issues pertaining to the growth of social media, mobile social, brand engagement and Generation C as basing to create firms’ sustainable competitive advantage. …”
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Corporate brand and consumer trust: Context dependent by Md. Isa, Azwardi, Ismail, Md Daud, Saud, Mohammad Basir

“…This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on the source of consumer trust instead of questioning whether trust is important.Consequently, this paper argues that the source of consumer trust is embedded in the context of a study.…”
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Measuring the Spiritual Brand Attribute of Islamic Banks by Ab Hamid, Siti Ngayesah, Wan Jusoh, Wan Jamaliah, Maulan, Suharni, Taib, Che Azlan

“…Despite this significant difference, few studies have investigated this spiritual aspect especially from the perspective of the brand. The main purpose of this study is to develop a valid and reliable scale to measure the spiritual brand attribute of Islamic banks. …”
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CUTE interns bring HIV/AIDS message by The, Star

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Exploring the use of drones to deliver medicine and medical supplies to elderly patients in Singapore by Lim, Ryan Fang Chian

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Tuneable molecular-selective poly(vinylidene fluoride) supported boron nitride nanosheet composite lamellar membrane for enhanced solute exclusion properties by Hafeez, Asif

Subjects: “…Boron nitride…”
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MODEL PENENTUAN NILAI LAHAN PADA SULTANAAT GROND (SG) DAN PAKUALAMANAAT GROND (PAG) DI DAERAH ISTIMEWA YOGYAKARTA by , EKO SUHARTO, , Prof. Dr. rer. nat. Junun Sartohadi, M.Sc.

“…Sultanaat Grond (SG) and Pakualamanaat Grond (PAG) is land owned by the Kraton Yogyakarta and Kadipaten Paku Alaman. …”

MODEL PENENTUAN NILAI LAHAN PADA SULTANAAT GROND (SG) DAN PAKUALAMANAAT GROND (PAG) DI DAERAH ISTIMEWA YOGYAKARTA by Suharto, Eko

“…Lahan Sultanaat Grond (SG) don Pakualamanaat Grond (PAG) merupakan lahan yang dimiliki oleh Kraton Yogyakarta dan Kadipaten Paku Alaman. …”
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Nelayan Pantai Baron antara mitos, kemiskinan dan kesejahteraan :: Studi pada nelayan Pantai Baron, Kabupaten Gunungkidul, DIY by , SUYATNA, Hempri, , Dr. Suharko

Pengaruh Brand Rating terhadap Brand Equity produk telepon selular merek Nokia :: Studi kasus di Jakarta Pusat by , FARIDA, , Sari Winahjoe S., Dra.,MBA

Pengaruh trust in brand terhadap brand loyalty pada maskapai penerbangan di Indonesia :: Studi pada Maskapai Garuda Indonesia by , SUPARTA, , Naila Zulfa, SE., MA

Comparison of gc-ms profiles of volatile organic compounds in branded and imitation perfumes of same name brand / Nurul Fadhilah Sudin by Sudin, Nurul Fadhilah

“…Aroma compounds are present in perfume whether the perfume is branded or imitation. In this study, the volatile aromatic compounds in three brands of perfumes (branded and imitation perfumes of same name brand) were extracted using solid phase microextraction (SPME) coupled to gas chromatography with mass spectrometry detector (GC-MS). …”
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Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin by Noorafuddin, Nurul Fatihah

Subjects: “…Market surveys. Including brand choice. Brand loyalty…”
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A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators by Latif, Wasib, Islam, Md Aminul, Mohamad, Mahadzirah, Sikder, Md Abul Hossain, Ahmed, Iftekhar

“…In this study, the conceptual framework of brand image is a combination of antecedents and moderators that create differential effects to customer response on customer-based brand equity in the hospitality industry at Bangladesh.By constructing a conceptual framework of brand image, hotels will build a competitive advantage in the hospitality industry that will increase their overall image with long-term sustainability at Bangladesh.Indeed, recent trends in hospitality industry have changed tremendously, and study of a conceptual framework of brand image in the hospitality industry at Bangladesh is increasingly becoming considerable to keep pace with this change.In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brand image that will allow us to identify the conceptual framework of brand image, and therefore will facilitate hotels to enhance their marketing efficiency and effectiveness at Bangladesh.In this framework, we discussed a case study in Bangladesh, and in light of the findings of this case study we put forward the notion that the conceptual framework of brand image need to be associated with activities of branded hotels at Bangladesh.…”
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UMPSA shines at MTE 2024, won a special award, 2 gold, 5 silver and 1 bronze by Safriza, Baharuddin

“…KUALA LUMPUR, 24 February 2024 – Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA) continued to shine when its researchers won a Special Award, two gold, five silver and one bronze medals at the Malaysia Technology Expo (MTE) 2024.…”
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Bronze-type vanadium dioxide holey nanobelts as high performing cathode material for aqueous aluminium-ion battery by Cai, Yi, Kumar, Sonal, Chua, Rodney, Verma, Vivek, Yuan, Du, Kou, Zongkui, Ren, Hao, Arora, Hemal, Srinivasan, Madhavi

“…However, the capacity and cycling stability are limited by the cathode materials, hindering their widespread application. Herein, bronze-type vanadium dioxide (VO2–B) holey nanobelts have been designed as the cathode material to improve both the capacity and cycling stability for high-performance aqueous AIBs. …”
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Study on erosion of super duplex stainless steel and nickel aluminium bronze under angled slurry jet impingement by Kok, Weiquan

“…This report will be on the study on erosion of Nickel Aluminium Bronze (NAB) and Duplex Stainless Steel (DSS) under angled slurry jet impingement. …”
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Wear failure of a leaded bronze bearing: correlation between plant experience and laboratory wear test data by Ahsan, Q., Haseeb, A.S. Md. Abdul, Haque, E., Celis, Jean Pierre

“…This paper describes an investigation on the failure of a large leaded bronze bearing that supports a nine-ton roller of a plastic calendering machine. …”