Brand culture: its antecedents and relationship to SME brand performance by Gisip, Imelda Albert, Harun, Amran

“…The study develops and empirically tests a model of the antecedents of brand culture and its effects of on brand performance in Malaysian small and medium-sized enterprises (SMEs). …”
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The effect of brand leadership styles on employees’ brand citizenship behavior by Shaari, Hasnizam, Md. Salleh, Salniza, Hussin, Zolkafli

“…Internal branding relatively new constructs in marketing literature.It is assumes adequate internal branding practices could enhance overall brand performance through employees’ brand consistent behavior.This study conceptualized employees’ brand consistent behavior as brand citizenship behavior.The main objective of this study is to examine the relationship between transactional and transformational brand leadership and brand citizenship behavior.Self-administered questionnaires were distributed to 286 respondents from 3-5 star rating hotels from northern states of Malaysia namely; Perlis, Kedah and Penang.The findings revealed that transactional and transformational brand leadership have a significant positive relationship on brand citizenship behavior. …”
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Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior by Adamu, Lawi, Abd Ghani, Noor Hasmini, Abdul Rahman, Maria

“…SmartPls was used to assess the relationship between the variables under investigation.The findings in the study revealed positive significant relationship between brand training and employee BCB.On the other hand insignificant relationship was found between brand communication and employee BCB.Management implications and direction for future study were provided.…”
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Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers by Nikhashemi, Seyed Rajab

Subjects: “…Brand loyalty…”
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The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands by Masrun, Sharinee, Albert Gisip, Imelda, Sumin, Viduriati, Harun, Amran

“…She adds inadequate marketing and branding resources (53%) and elevated branding costs (52%) have disclosed a fresh study to the most Malaysian SMEs. …”
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pengaruh perluasan merek terhadap brand image : studi empiris pada merek Bodrex = Brand extensions' influence on brand image: empirical study on Bodrex's brand by Perpustakaan UGM, i-lib

“…Produsen Bodrex berusaha memanfaatkan kesuksesan merek Bodrex untuk memasuki kategori obat flu dan batuk dengan mengeluarkan Bodrex Flu dan Batuk. peluncuran Bodrex Flu dan Batuk tentunya akan berpengaruh pada brand image dari Bodrex. Penelitian' bertujuan untuk mengetahui pengaruh peluncuran Bodrex Flu dan Batuk terhadap brand image Bodrex. …”

PENGARUH BRAND TRUST DAN BRAND AFFECT PADA BRAND LOYALTY PRODUK SABUN MANDI LUX DI JAKARTA by , Bagus Rachmat Rievan, , Prof. Dr. Basu Swasta Dharmmesta, SE, MBA.

“…One important thing that needs to be done and considered by every company is to maintain existing customers, in other words the company must be able to maintain brand loyalty. This study aims to analyze the positive influence of Brand Trust and Brand Affect on Brand Loyalty Product Lux Soap in Jakarta, using multiple regression analysis. …”

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers by Bakar, Norzehan Abu

“…The purpose of this research is to examine the effect of brand name elements and brand preferences. This study would also like to examine the effect of brand experience towards chocolate malt drink brand preferences. …”
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The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment by Hanaysha, Jalal, Abdullah, Haim Hilman

“…This study examines the effect of product innovation on relationship quality in automotive industry.Based on the review of literature, it is evident that there are very limited studies which have come across the effect of product innovation on relationship quality and its dimensions; brand satisfaction, brand trust, and brand commitment. …”
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Crystalline boragermenes by Rao, Bin, Kinjo, Rei

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Branding proposal for Charles & Keith : a hands-on approach to understanding brands. by Ng, Kian Pin., Shea, Lay Koon.

“…This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.…”
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Vision based artificial intelligence drone localization for swarm drone application by Cheng, Junius Zhen Yang

“…This report delves into the utilization of computer vision methods for localizing drones within a swarm formation, particularly in scenarios where communication between drones is disrupted or jammed, necessitating alternative localization techniques. …”
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PERLUASAN BRAND SEBAGAI STRATEGI BRANDING PENINGKATAN REPUTASI RUMAH SAKIT by , MIA RAHMA ROMADONA, , Dr. Magda Binnety Etsem, S.Psi., M.Si.

“…The hospital is also an organization that has branding strategy with a brand extension of health services, as an effort to enhance its reputation in the community. …”

Authorization :: Consumer perceived brand parity and the impact on brand switching behavior by , PRATOMO, Kurniawan wishnu, , Basu Swastha Dharmmesta, Prof., Dr., MBA

An investigation of customer loyality on national brand versus private label brand by , EKAWATI, Chandra Mei, , Sahid Susilo Nugroho, Dr., M.Sc

BRAND IDENTITY VERSUS BRAND IMAGE PRODUK ELEVATOR MEREK LOUSER by , Andy Marthanto, , Dr. Ike Janita Dewi, MBA

“…This study aims to find the brand image of louser elevator compared with the product brand identity and describe how PT. …”

Effects of online brand communities on millennials' brand loyalty in the fashion industry by Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia, Lancaster, Geoff

“…Online brand communities are gaining traction in the development of marketing strategy, but it is unclear how the dominant group of users, the millennials, is being targeted with the prevailing and varying customer loyalty programs. …”
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Consumer-based brand equity of apparel brands as perceived by young consumers. by Wong, Foong Yee

The impact of employer brand discrepancy and employer attraction on employer brand loyalty by Mohamad, Siti Fatimah, Md Sidin, Samsinar, Zawawi, Dahlia, Boo, Huey Chern, Ho, Jo Ann, Abdul Salam, Siti Soleha

“…Employer brand is a package of functional, economic and psychological benefits provided by employer that makes an organization a desirable place to work. …”
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Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes by Sahul Hameed, Noor Azeema

“…Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. …”
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