Published 2024-11-01
“…Given its importance, diversity is included in
companies’ communication planning (Mundy 2015). The aim of this work is to explore how eleven
companies (Amazon,
Calvin Klein and Pfizer among others) frame diversity and talk about it on their Twitter (now X) profiles and CSR reports over a timespan of five years (2018-2022), filling a gap in the literature which, to date, has mainly focused on the study of
companies’ websites rather than their social media channels. …”
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