HEGEMON I ESTETIKA POSTCOLONIAL DALAM REPRESENTASIIKLAN DI MEDIA MASSA CETAK INDONESIA KONTEMPORER за авторством Perpustakaan UGM, i-lib

“...The researchdata are in the forms of advertisementsfrom printed media. namely:Tempo, Femina,and Kartiniin the periodof2007-2009. Thedata are analyzedby using descriptive qualitative techniques.The resultsof this studyshowthat I) there are threedominant signifier hegemony representations of Western aesthetics in the print media advertising in contemporary Indonesia.associatedwith obsessionsof a) Western physical appearance or Indo...”