The influence of the Beijing Winter Olympic games on the demand for winter sports: An empirical analysis based on the Baidu Index by Peipei Wu, Xiaochuan Zhu, Shuqian Yang, Junpei Huang

“…Methods: Applying big data mining techniques, the Baidu Index of Winter Olympics-related terms are used to measure residents' interest in the Beijing Winter Olympics, and the ratio of the Baidu Index of five winter sports (ice skating, ice hockey, curling, luge, and skiing) to the number of internet searches is used to capture residents’ demand for winter sports. …”
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