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21
Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches)
Published 2022-02-01“…Iranian Business Management Association…”
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Article -
22
Branding of private banks with a focus on consumer behavior and emotional commitment
Published 2021-11-01“…Iranian Business Management Association…”
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Article -
23
The effect of profit management and business strategies on the company's bankruptcy risk
Published 2022-02-01“…Iranian Business Management Association…”
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Article -
24
The effect of e-satisfaction and trust on online repurchase intention through the mediation of ease of use and moderation of customers' online experience
Published 2023-05-01“…Iranian Business Management Association…”
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Article -
25
Comparison of RW and PW models in profit forecasting for small and medium companies
Published 2023-09-01“…Iranian Business Management Association…”
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Article -
26
Identifying the needs of customers in providing services through electronic channels with a mixed approach (case study: Bank Mellat customers in Ilam city)
Published 2022-06-01“…Iranian Business Management Association…”
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Article -
27
Examining the role of using electronic marketing and information technology in the business of Minoo food industry in the period of economic recession
Published 2023-05-01“…Iranian Business Management Association…”
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Article -
28
Examining the key success factors in e-commerce during widespread crises (Case study of digikala online sales company)
Published 2022-08-01“…Iranian Business Management Association…”
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Article -
29
Identifying the effective dimensions and components on research and development strategies in domestic automobile companies
Published 2023-12-01“…Iranian Business Management Association…”
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Article -
30
Identifying dimensions and components of acceptance of customer relationship management social systems by professional users using Web 2.0 technology
Published 2023-09-01“…Iranian Business Management Association…”
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Article -
31
Designing the distribution channel selection system in the supply chain of the oil industry using the combination of adaptive neural-fuzzy network and meta-heuristic algorithms
Published 2023-12-01“…Iranian Business Management Association…”
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Article -
32
The Impact of Electronic Customer Relationship Management on Marketing Performance with the Analysis of the Mediating Role of Product Innovation and Emphasis on Customer Knowledge
Published 2023-09-01“…Iranian Business Management Association…”
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Article -
33
Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites
Published 2021-11-01“…Iranian Business Management Association…”
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Article -
34
Designing of a Framework for Applying Business Intelligence to Improve the Relationship between Academia and Industry
Published 2023-02-01“…Iranian Business Management Association…”
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Article -
35
Designing a digital marketing environment model in global markets
Published 2023-12-01“…Iranian Business Management Association…”
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Article -
36
Designing and explaining the profit predictability assessment Model in Companies active in the financial industry
Published 2023-12-01“…Iranian Business Management Association…”
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Article -
37
The effect of hotel features performance on e-mouth marketing behaviors (Case study of Kish Island hotels)
Published 2021-11-01“…Iranian Business Management Association…”
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Article -
38
Presenting a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industry
Published 2023-12-01“…Iranian Business Management Association…”
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Article -
39
Public sector working women's understanding of the organizational atmosphere in the path of employment and promotion
Published 2023-12-01“…Iranian Business Management Association…”
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Article -
40
Analyzing the Quantum Leadership's Dimensions, Components and indexes of the Broadcasting Organization in the field of Social Network with Delphi Fuzzi Method
Published 2023-02-01“…Iranian Business Management Association…”
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Article