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Strategy in Advertising : Matching Media and Motivations /
Published 1986“…Lincolnwood, Ill. : NTC business Bks.,…”
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Future marketing : targeting seniors, boomers, and generations x and y /
Published 2001“…Lincolnwood, Ill. : NTC Business Bks., …”
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Media math : basic techniques of media evaluation /
Published 1987“…Lincolnwood, Ill. : NTC Business Bks.,…”